Sunday, 4 March 2012

Audience theory ....



The Age&Gender:
The certificate for our film is a 15 since certain content is not suitable of younger viewers.Our group decided that our audience would be both genders since thrillers relatively appeal to a male audience but we feel since the basis of our film is on love, envy and betrayal which would in turn also appeal to a vast female audience. The location would be the UK.


Income bracket/status:
In this category class C-E would be suitable as upper class audiences most likely wouldn't be interested in this genre or what it's about and the fact that it would be amateur filming would make it less appealing to the A to B class (upper class) since they seek finer works of art e.g. art houses .




Young and Rubicams:
From this category we believe that Succeeders and Reformers would be drawn to are short film, due to their status and self-control and having their own mind set. Mainstreamers would not be interested in our novice filming for the obvious reasons of not having most of the population watching our short film; the same reasons apply to Aspirers.


VALS:
Experiencers would mostly be the only audience that would be attracted to our film because of being young and enthusiastic which gives them the edge to look for something new.





Life Matrix:
Struggling singles would have an interest in the genre for the same reason as Tribe wired because of being free spirited and up for trying new things; Fun/Atics would be another targeted audience because of being fun-seeking.

  

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